A 3D anamorphic billboard campaign for DU.
Objective. Create an impactful 3D anamorphic billboard for DU in key urban areas.
Challenge. Designing 3D visuals that use anamorphic techniques to create depth on a large-scale digital billboard, while keeping the brand message clear and concise.
Developed several conceptual designs focusing on motion and optical illusion to maximize the 3D effect.
Storyboards were created to visualize the flow of the animation.
Used Blender and Cinema 4D for modeling and animation, with precise perspective mapping for the anamorphic illusion.
After Effects was used for compositing and final touches.