DU
3D Billboard Campaign
A 3D anamorphic billboard campaign for DU.
- Client
- DU
- My role
- 3D Artist · Director, end to end
- Tools
- Blender · Cinema 4D · After Effects
- Year
- 2024
Brief
Objective. Create an impactful 3D anamorphic billboard for DU in key urban areas.
Challenge. Designing 3D visuals that use anamorphic techniques to create depth on a large-scale digital billboard, while keeping the brand message clear and concise.
Initial concepts
Developed several conceptual designs focusing on motion and optical illusion to maximize the 3D effect.
Storyboards were created to visualize the flow of the animation.
3D production
Used Blender and Cinema 4D for modeling and animation, with precise perspective mapping for the anamorphic illusion.
After Effects was used for compositing and final touches.
