Dubai Safari Park asked us to handle the 3D production for a billboard featuring one of their gorillas. The goal was to represent the animal clearly and recognisably. We focused on matching its real features and movement. The animation ends with a simple message: "You Have a Friend Here."
Objective. Create a 3D billboard animation that presents the gorilla accurately and clearly.
Challenge. Representing a real animal in 3D requires attention to detail. Most of the effort went into the posture, pacing, and how the animation reads from a distance.
We used footage and images provided by the park.
Visual references guided the tone and direction. Moodboards helped organise the look and feel.
We split the modeling into two stages: first, understanding the real anatomy and structure from reference photos; second, building the digital replica with a focus on accuracy and clarity.
The gorilla model was created with proportion, volume, and movement in mind.
The project showed that small, specific choices make a big difference when accuracy is the goal.
What worked. Reference accuracy, character movement, and clear messaging.
What was tricky. Balancing realistic anatomy with billboard readability.