# DU

**Client:** DU
**Year:** 2024
**Type:** 3D Billboard Campaign
**Role:** 3D Artist · Director, end to end
**Stack:** Blender, Cinema 4D, After Effects

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A 3D anamorphic billboard campaign for DU.

[DU anamorphic billboard film](https://ibrahim3d.com/media/du/DW_ROXY.mp4)

## Brief

**Objective.** Create an impactful 3D anamorphic billboard for DU in key urban areas.

**Challenge.** Designing 3D visuals that use anamorphic techniques to create depth on a large-scale digital billboard, while keeping the brand message clear and concise.

## Initial concepts

Developed several conceptual designs focusing on motion and optical illusion to maximize the 3D effect.

Storyboards were created to visualize the flow of the animation.

## 3D production

Used Blender and Cinema 4D for modeling and animation, with precise perspective mapping for the anamorphic illusion.

After Effects was used for compositing and final touches.

[DU billboard render](https://ibrahim3d.com/media/du/DU_CW.mp4)

## Related projects

- [Dubai Safari Park](https://ibrahim3d.com/work/dubai-safari-park.md)
- [Imtiaz](https://ibrahim3d.com/work/imtiaz.md)

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