Ibrahim Elrouby
3D TECHNICAL ARTIST & CREATIVE TECHNOLOGIST

Hey, I'm Ibrahim Elrouby

I build at the intersection of 3D production, AI systems, and product development. Self-taught since age 12, currently based in Dubai.

Get in TouchView All Work
COMMERCIAL WORK ACROSS BRANDS
Ibrahim Elrouby - 3D Technical Artist & Creative Technologist
HOW I THINK ABOUT WORK

Four principles.

  1. Craft

    I prefer craft over credentials. I started in 3D at twelve, taught myself, and the work has always been the reference - not the resume.

  2. Systems

    I build systems, not one-off deliverables. Anamorphic billboards, CGI campaigns, AI pipelines - every project leaves behind a reusable rig, template, or tool the next project starts from.

  3. Multiplier

    AI is a multiplier, not a replacement. I use it where it removes drudgery and lets the actual decisions land in fewer, better hands.

  4. Direct

    Personal brand beats agency brand for the work I do. Clients hire a person, get a person, talk to a person. The studio scales when the work justifies it - not before.

PRODUCTION METHODOLOGY

My process.

A structured, 4-stage advertising workflow from initial brief to final campaign delivery.

  1. Stage 01Strategy

    Brief & Alignment

    We align on the campaign goals, target audience, and screen parameters. I review your brand guidelines and establish the visual strategy before drafting the initial concepts.

    DELIVERABLE:Campaign Scope & Spec Setup
  2. Stage 02Creative

    Concept & Art Direction

    I develop the narrative hooks, storyboard the key frames, and define the visual style. We lock down the creative direction and visual preview before moving into full production.

    DELIVERABLE:Storyboards & Style Frames
  3. Stage 03Production

    CGI & Animation

    I build the 3D assets, apply textures, configure lighting, and animate the scene. This stage brings the locked storyboard to life with high-fidelity visual execution.

    DELIVERABLE:Production Animatic & Look-Dev
  4. Stage 04Delivery

    Post-Production & Export

    I composite the final renders, apply color grading, and format the output. The deliverables are prepped to match the exact specs of the media owners for a flawless launch.

    DELIVERABLE:Production Master Files
STORY

Want the full origin story?

The interactive timeline covers everything from the first 3D scene at age twelve to anamorphic billboards on tier-1 screens.

Read the timelineView resume
CONTACT

LET’S TALK

CGI, anamorphic DOOH, interactive 3D, roles and collaborations.

Contact