Cadbury | Ibrahim 3D

Cadbury

3D Billboard Campaign

Project Details

Client:Cadbury

Role:3D Artist | Director

Date:12, 2024

Tools:Blender, Cinema 4D, After Effects

Cadbury asked us to produce a 3D billboard. The idea was to fill the screen with chocolate, then reveal the Cadbury bar clearly at the end. The project involved complex fluid simulations, careful lighting and texturing, and multiple animatic passes to achieve a clear, impactful reveal.

Solution

1. Fluid Simulation

We ran multiple tests to get the flow right. Mixing the chocolate and milk realistically took several tries. The timing, collision, and splash behavior had to feel natural while staying clear on a large screen.

2. Texturing & Lighting

We used simple materials with clear highlights to show thickness and movement. The lighting setup had to match Cadbury's brand lighting exactly. We used their reference to replicate the same look across the scene and keep it consistent with their existing ads.

3. Animatics

Simulations were timed and layered. Splashes and buildup were added to lead into the final reveal.

Reflections

Clarity was more important than complexity. This stayed readable the whole way through.

What Worked

Flow timing, space layout, and final product reveal.

What Was Tricky

Getting chocolate and milk fluids to mix properly, keeping shapes readable, balancing realism with speed, and managing render time.