Orchard
3D Anamorphic Billboard Launch Campaign
Orchard is a newly launched tower by a real estate developer. We created a 3D anamorphic billboard campaign to mark the launch, focusing on clarity, scale, and a cinematic reveal.
Project Media
Problem
Objective:
Generate high-impact awareness for Orchard’s launch using a large-scale 3D anamorphic billboard in a high-traffic location.
Challenge:
Deliver a clear 3D illusion at billboard scale while maintaining brand coherence and readability for moving audiences.
Process
1. Concept & Art Direction
Defined a visual narrative centered on vertical growth and premium lifestyle. Developed moodboards that align architectural cues with modern motion design.
2. 3D Production
Modeled hero elements and crafted perspective-aware animations tailored to the physical screen geometry to maximize the anamorphic effect.
3. Compositing & Final Output
Balanced lighting, reflections, and motion timing to achieve a crisp reveal and branded end frame optimized for outdoor playback.
Reflections
Key takeaways and technical learnings from the project.
01Final Result
The launch campaign delivered strong visual presence and a memorable reveal moment, helping anchor the Orchard brand in the area.
02What Worked
Clear focal hierarchy, calibrated motion arcs, and perspective-aware animation for the anamorphic illusion.
03What Was Challenging
Maintaining depth readability across different viewing angles and optimizing output for varied screen refresh behaviors.