Anamorphic billboards look impressive when they go viral online, but the work behind them is straightforward production. This post shows what a $10K anamorphic billboard pitch actually involves — from first client brief to delivery. The goal is to make the process clear for agencies and startups who may be considering one.

An anamorphic billboard is a 3D animation designed for a specific viewing angle. When placed on a corner LED screen, it creates the illusion of objects "popping out" of the frame. It's not magic — it's perspective, matched with careful 3D design.

The process starts with a short call or written brief. The client explains the campaign goal, target audience, and key visual idea. Example: “We want a sneaker to burst out of the screen and rotate.”

We gather references from past anamorphic campaigns, relevant 3D styles, and brand guidelines. This ensures the client sees realistic possibilities before production begins.

A rough storyboard is created. It shows camera angles, timing, and key frames. At this stage, the client approves the idea before detailed work begins.

The main production phase:

• Modeling the product or object.
• Animating its movement in sync with the billboard's perspective.
• Testing it on a virtual mock-up of the real screen.

The 3D sequence is rendered and placed on a photo or video of the actual billboard location. This helps the client preview the effect before anything goes live.

Clients give feedback on timing, colors, or details. Usually one or two rounds of edits are included in the scope.

The final file is exported in the correct format for the media company. At this point, the client has everything needed to run the animation on-site.

Breaking down a typical project budget:

• Creative Direction & Storyboard: $1.5K
• 3D Modeling & Animation: $4.5K
• Rendering & Mock-Ups: $2K
• Revisions & Delivery Prep: $2K

Costs vary depending on complexity, length, and whether a physical shoot is needed, but this range covers a standard 10–15 second anamorphic animation.

• Timeline: 3–4 weeks on average.
• Communication: 2–3 checkpoints for approvals.
• Deliverables: Final animation file, billboard mock-up, and source files if required.
• Role of Client: Provide a clear brief, give timely feedback, and align with media owners on technical specs.

A $10K anamorphic billboard pitch isn’t smoke and mirrors. It’s structured 3D production with clear stages, budgets, and deliverables. Agencies and startups considering one should see it as a defined workflow — not a gamble. When done well, the result is a striking campaign asset delivered on time and on budget.