Imtiaz
3D Billboard Campaign
How do you bring the energy of beachfront living to life? This anamorphic 3D billboard for Imtiaz immerses viewers in the ultimate seaside experience — complete with a high-speed jet ski bursting through the screen and a dramatic water splash effect.
Project Media
Problem
Objective:
Transport viewers to a luxurious beachfront setting with a high-energy, eye-catching 3D illusion.
Challenge:
Achieving realistic water physics, depth illusion, and seamless animation for the anamorphic effect.
Process
1. Concept & Storyboard
The creative direction was built around speed, clarity, and contrast. We kept the color palette bright and saturated, and leaned on cinematic references to inform the water spray and momentum.
2. Simulation
Water simulation was handled in two passes: the base splash and secondary mist. We composited both into the scene and matched them to the animation timing of the jet ski.
3. Animation
Water simulation was handled in two passes: the base splash and secondary mist. We composited both into the scene and matched them to the animation timing of the jet ski.
Reflections
Key takeaways and technical learnings from the project.
01Final Result
The ad played in a high-traffic area and consistently pulled eyes. The motion sold the illusion quickly, and the splash moment became the key visual anchor.
02Reflections
Speed and clarity always win on the street. This one was about nailing the punchline — and we did.
03What Worked
Strong contrast between motion and background, clean splash and break-through moment, focused layout with no visual noise.
04What Was Tricky
Balancing simulation complexity and render time, making the jet ski feel fast but readable, getting the splash to arc convincingly off-screen.