Imtiaz
3D Billboard Campaign
Project Details
Client:Imtiaz Real Estate
Role:3D Artist | Director
Date:12, 2024
Tools:Blender, Cinema 4D, After Effects
How do you bring the energy of beachfront living to life? This anamorphic 3D billboard for Imtiaz immerses viewers in the ultimate seaside experience — complete with a high-speed jet ski bursting through the screen and a dramatic water splash effect.
© Ibrahim 3D
© Ibrahim 3D
© Ibrahim 3D
Solution
1. Concept & Storyboard
The creative direction was built around speed, clarity, and contrast. We kept the color palette bright and saturated, and leaned on cinematic references to inform the water spray and momentum.
1. Concept & Storyboard media 1
© Ibrahim 3D
1. Concept & Storyboard media 2
© Ibrahim 3D
1. Concept & Storyboard media 3
© Ibrahim 3D
1. Concept & Storyboard media 4
© Ibrahim 3D
1. Concept & Storyboard media 5
© Ibrahim 3D
2. Simulation
Water simulation was handled in two passes: the base splash and secondary mist. We composited both into the scene and matched them to the animation timing of the jet ski.
2. Simulation media 1
© Ibrahim 3D
2. Simulation media 2
© Ibrahim 3D
3. Animation
Water simulation was handled in two passes: the base splash and secondary mist. We composited both into the scene and matched them to the animation timing of the jet ski.
© Ibrahim 3D
© Ibrahim 3D
Reflections
Final Result
The ad played in a high-traffic area and consistently pulled eyes. The motion sold the illusion quickly, and the splash moment became the key visual anchor.
Reflections
Speed and clarity always win on the street. This one was about nailing the punchline — and we did.
What Worked
Strong contrast between motion and background, clean splash and break-through moment, focused layout with no visual noise.
What Was Tricky
Balancing simulation complexity and render time, making the jet ski feel fast but readable, getting the splash to arc convincingly off-screen.