Dubai Safari Park

3D Billboard Campaign

Project Details

Client:Dubai Safari Park

Role:3D Artist | Director

Date:12, 2024

Tools:Blender, Cinema 4D, After Effects

Dubai Safari Park asked us to handle the 3D production for a billboard featuring one of their gorillas. The goal was to represent the animal clearly and recognisably. We focused on matching its real features and movement. The animation ends with a simple message: 'You Have a Friend Here.'

Solution

1. Concept & Ideation

We used footage and images provided by the park. Visual references guided the tone and direction. Moodboards helped organise the look and feel.

2. 3D Modeling

We split the modeling into two stages: first, understanding the real anatomy and structure from reference photos; second, building the digital replica with a focus on accuracy and clarity. The gorilla model was created with proportion, volume, and movement in mind.

Reflections

The project showed that small, specific choices make a big difference when accuracy is the goal.

What Worked

Reference accuracy, character movement, and clear messaging.

What Was Tricky

Balancing realistic anatomy with billboard readability.