# Imtiaz

**Client:** Imtiaz Real Estate
**Year:** 2024
**Type:** 3D Billboard Campaign
**Role:** 3D Artist · Director, end to end
**Stack:** Blender, Cinema 4D, After Effects

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How do you bring the energy of beachfront living to life? This anamorphic 3D billboard for Imtiaz immerses viewers in a seaside scene, with a high-speed jet ski bursting through the screen and a dramatic water splash.

[Imtiaz anamorphic billboard with a jet ski breaking through the screen](https://ibrahim3d.com/media/imtiaz/Imtiaz_Video_2.mp4)

## Brief

**Objective.** Transport viewers to a beachfront setting with a high-energy, eye-catching 3D illusion.

**Challenge.** Achieving realistic water physics, depth illusion, and seamless animation for the anamorphic effect.

[JBR screen](https://ibrahim3d.com/media/imtiaz/Imtiaz_JBR_Screen.mp4)

## Concept and storyboard

The creative direction was built around speed, clarity, and contrast.

We kept the color palette bright and saturated, and leaned on cinematic references to inform the water spray and momentum.

![Imtiaz storyboard frame 1](https://ibrahim3d.com/media/imtiaz/Imtiaz_1.webp)

![Imtiaz storyboard frame 2](https://ibrahim3d.com/media/imtiaz/Imtiaz_3.webp)

![Imtiaz storyboard frame 3](https://ibrahim3d.com/media/imtiaz/Imtiaz_4.webp)

![Imtiaz storyboard frame 4](https://ibrahim3d.com/media/imtiaz/Imtiaz_5.webp)

![Imtiaz storyboard frame 5](https://ibrahim3d.com/media/imtiaz/Imtiaz_6.webp)

## Simulation

Water simulation was handled in two passes: the base splash and secondary mist.

We composited both into the scene and matched them to the animation timing of the jet ski.

![Imtiaz mood frame](https://ibrahim3d.com/media/imtiaz/Imtiaz_Mood_Frame.webp)

![Close-up of the water spray simulation](https://ibrahim3d.com/media/imtiaz/Spray-Simulation-Upclose.webp)

## Animation

[Animatic for the left screen](https://ibrahim3d.com/media/imtiaz/Imtiaz_Left_Animatics.mp4)

[Imtiaz animatic](https://ibrahim3d.com/media/imtiaz/Imtiaz_Animatic.mp4)

## Reflections

Speed and clarity always win on the street.

This one was about nailing the punchline.

**What worked.** Strong contrast between motion and background, a clean splash and break-through moment, and a focused layout with no visual noise.

**What was tricky.** Balancing simulation complexity and render time, making the jet ski feel fast but readable, and getting the splash to arc convincingly off-screen.

## Related projects

- [Orchard](https://ibrahim3d.com/work/orchard.md)
- [Cadbury](https://ibrahim3d.com/work/cadbury.md)

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